BRANDING | PRODUCT DESIGN
This veterinary clinic offers full-service solutions for their patients - and their humans. Whether it's coming in for a quick check up, buying nutritious foods for the next few weeks or making sure their feline friends are well taken care of during a longer hospital stay. Their staff is extremely friendly and caring. The clinic also works with other industry professionals, like dog groomers and pet sitters, to offer even more quality services to their target audience.
DELIVERABLES
Branding
Brand Pattern
Logo Design
Product Design
Stationery
PROJECT DESCRIPTION
THEIR PLAN
The veterinary clinic wanted a branding that communicated friendlyness and care to their clients. They also wanted to offer additional services to their human and furry friends through their own product line. They are also working on their own brand of pet food and supplements.
THE PROBLEM
Getting branding and products that used the same colours and styles and resonate with them and their business was sheer impossilbe. Especially if they wanted to expand in the near future. They wanted a single design style to put onto all elements and products for memorability.
MY SOLUTION
I've created a coherent visual identity for the veterinary clinic that's professional, but also radiates joy and happiness. I've carried their brand pattern over to their stationery and product line, as this will help with memorability. Their new brand pattern also enables them to expand in the future and use it for various products, such as their pet food and supplements range.
BOLD DESIGN FOR BUSINESS OWNERS YOUNG-AT-HEART
A design is only effective when it’s seen. That’s why it is important to stand out from the crowd of brands and products. So be bold and invest in your company’s visibility to catch the eye of your dream customers. Because that’s where messages are first perceived and directed to where decisions are made - from the eye to the heart.